| One of the easiest ways to increase sales
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| | the people have and then send them
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| is through networking and one of the best
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| | personalized emails or notes with
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| ways to network is to network easily.
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| | articles of interest attached. Do this
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| What I mean by this is to do things that
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| | with no intention of them buying but the
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| come naturally to you.
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| | more they know you, the more they will
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| Some of the ideas that can be helpful for
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| | tend to buy.
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| networking are:
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| | 6. Become an expert: Becoming an expert
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| 1. Join groups that you would be
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| | in any field is simple to do. First pick
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| interested in joining. For example, if
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| | a topic that you are passionate about and
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| you like to run, join a running group; if
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| | then spend an hour a day reading trade
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| you like to play bridge, join a bridge
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| | journals; going to trade shows; and
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| group; if you would like to go to church,
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| | learning about that topic. Within six to
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| become a member of a congregation.
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| | eight weeks, you will be close to an
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| Joining a group just for the sake of
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| | expert in that field and people will turn
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| networking, generally doesn't work.
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| | to you for solutions.
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| 2. Volunteer to speak at events. You can
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| | 7. Be generous: People tend to link happy
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| start by speaking to small groups and
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| | occasions with gifts. Be prolific with
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| then in time you can become more
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| | gifts; for example, baby gifts - you will
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| selective and speak to larger groups.
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| | find that people are very grateful that
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| Toastmasters is an excellent group to
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| | you remembered their special occasion.
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| join to improve your speaking ability as
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| | 8. Follow-through: If you are trying to
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| well as another networking opportunity.
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| | sell a product to a customer, make sure
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| 3. Write articles. There is something
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| | that you follow up with them so you can
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| that makes someone seem like an expert
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| | make the sale. Many times people will
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| when they write an article on a specific
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| | provide the information on the product
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| topic. Articles are easy to write if you
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| | and will tell the customer that they will
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| are passionate about what you are writing
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| | get back to them, but don't, so the sale
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| about. There are also hundreds of
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| | falls through.
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| publications that are hungry for
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| | 9. If you are going to be out there, work
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| material. Again, you will have to start
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| | the room: What I mean by this is why go
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| small with local publications and work up
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| | to a function and sit only with the
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| to other publications. No one wants to
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| | people that you already know. No need to
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| publish you? Use some of the free online
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| | sit in the corner when you can mingle
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| services like or do a blog (which can be
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| | with new people and get to know them.
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| a great networking tool on its own).
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| | This skill does not come naturally to
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| 4. Keep a Rolodex (I use Outlook) and
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| | introverted people; however, it is
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| keep it organized. Ideally include not
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| | something that can be easily learned by
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| only names and address but also a few
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| | stepping out of your comfort zone.
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| points of interest about the person or
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| | People tend to buy from people they know.
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| their business.
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| | Become more known and sell more. This is
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| 5. Keep in touch with people. The best
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| | one way smaller companies and beat larger
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| way to do this is to know what interests
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| | companies any day.
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