| As Internet Marketing Experts, and through | | | | results and PEACE OF MIND that the product |
| our consultative processes, we have often | | | | would be delivered exactly as was intended. |
| encountered unique issues, problems and | | | | |
| opportunities, that fall outside of the | | | | How does your website perform? Are there |
| definitions of our services as described | | | | elements you wished it had that would help |
| throughout our website. | | | | drive sales and profitability? |
| | | | |
| Let's take one example of such a situation. | | | | Consider Optimum7 for custom programming |
| An Optimum7 client wanted to increase the | | | | services to bring your website to a new level |
| number of sales actually completed on the | | | | of efficiency and professionalism. |
| website vs. ordering by phone or fax. The | | | | |
| client, however, had a very custom-oriented | | | | In case your imagination escapes you, |
| product and the entire business was based on | | | | consider these areas for web-based solutions |
| the ability of the customer to customize the | | | | to take the burden off your in-house systems: |
| product for corporate promotional items and | | | | |
| other specific events. Since the website was | | | | 1. Database & Database Management |
| now getting a lot of traffic as a result of | | | | |
| Optimum7 SEO, the number of phone calls | | | | 2. In-house database integration |
| coming in to custom order, while welcome, was | | | | |
| becoming an issue in terms of staffing and | | | | 3. Project Management |
| overall efficiency. | | | | |
| | | | 4. Newsletters |
| What the customer could not do was actually | | | | |
| see what the final product would look like | | | | 5. Contact Management |
| before making a final order. To bridge the | | | | |
| gap, the customer would pick up the phone and | | | | 6. Lead Tracking |
| speak to a live person to make sure that the | | | | |
| order was understood and would be done | | | | 7. Online Interactive Forms with Database |
| correctly. | | | | Linking |
| | | | |
| The missing link was one of preview. For | | | | 8. Hosted Shopping Carts |
| instance, while the customer could go onto | | | | |
| the site, select the item, the quantity, | | | | 9. Streaming Video / On site videos / product |
| upload the logo, add customized or stylized | | | | demos |
| text and complete the order, the customer | | | | |
| couldn't get a preview … a rendition of | | | | 10. Flash Video |
| what would be ordered before they entered | | | | |
| their credit card. This creates the impulse | | | | 11. Host Introductions |
| to interrupt the ordering process, pick up | | | | |
| the phone and call our client. | | | | 12. Click to Chat |
| | | | |
| The client contracted with Optimum7 to | | | | 13. On-Site Search Engines |
| develop custom software that served to | | | | |
| eliminate this problem and drive more | | | | 14. Web-Site Chat Rooms and Forums |
| business on and through the website rather | | | | |
| than involve the phone and fax machine. Our | | | | 15. Security Solutions |
| programmers were able to provide a step by | | | | |
| step preview of the customizable items as | | | | Just go to Contact Us and describe your |
| they were being designed online by the | | | | application. One of our consultants would be |
| customer giving the customer instant | | | | happy to review your project with you. |
| feedback. This gives the customer immediate | | | | |