| As Internet Marketing Experts, and through our | | | | rather than involve the phone and fax machine. Our |
| consultative processes, we have often encountered | | | | programmers were able to provide a step by step |
| unique issues, problems and opportunities, that fall | | | | preview of the customizable items as they were being |
| outside of the definitions of our services as described | | | | designed online by the customer giving the customer |
| throughout our website. | | | | instant feedback. This gives the customer immediate |
| Let's take one example of such a situation. An | | | | results and PEACE OF MIND that the product would |
| Optimum7 client wanted to increase the number of | | | | be delivered exactly as was intended. |
| sales actually completed on the website vs. ordering | | | | How does your website perform? Are there elements |
| by phone or fax. The client, however, had a very | | | | you wished it had that would help drive sales and |
| custom-oriented product and the entire business was | | | | profitability? |
| based on the ability of the customer to customize the | | | | Consider Optimum7 for custom programming services |
| product for corporate promotional items and other | | | | to bring your website to a new level of efficiency and |
| specific events. Since the website was now getting a | | | | professionalism. |
| lot of traffic as a result of Optimum7 SEO, the number | | | | In case your imagination escapes you, consider these |
| of phone calls coming in to custom order, while | | | | areas for web-based solutions to take the burden off |
| welcome, was becoming an issue in terms of staffing | | | | your in-house systems: |
| and overall efficiency. | | | | 1. Database & Database Management |
| What the customer could not do was actually see | | | | 2. In-house database integration |
| what the final product would look like before making a | | | | 3. Project Management |
| final order. To bridge the gap, the customer would pick | | | | 4. Newsletters |
| up the phone and speak to a live person to make sure | | | | 5. Contact Management |
| that the order was understood and would be done | | | | 6. Lead Tracking |
| correctly. | | | | 7. Online Interactive Forms with Database Linking |
| The missing link was one of preview. For instance, | | | | 8. Hosted Shopping Carts |
| while the customer could go onto the site, select the | | | | 9. Streaming Video / On site videos / product demos |
| item, the quantity, upload the logo, add customized or | | | | 10. Flash Video |
| stylized text and complete the order, the customer | | | | 11. Host Introductions |
| couldn't get a preview … a rendition of what | | | | 12. Click to Chat |
| would be ordered before they entered their credit | | | | 13. On-Site Search Engines |
| card. This creates the impulse to interrupt the ordering | | | | 14. Web-Site Chat Rooms and Forums |
| process, pick up the phone and call our client. | | | | 15. Security Solutions |
| The client contracted with Optimum7 to develop | | | | Just go to Contact Us and describe your application. |
| custom software that served to eliminate this problem | | | | One of our consultants would be happy to review |
| and drive more business on and through the website | | | | your project with you. |