| Web sites exist for essentially two
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| | you're headed in the right direction.3)
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| purposes. The first is
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| | Conviction - They have to be convinced in
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| to provide information. The second is to
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| | order to buy.
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| sell. If your
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| | Make sure your words include the FACTS
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| purpose for being online is to sell
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| | they need to make a
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| products or services,
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| | logical decision. Prospects buy on
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| but you don't have tons of sales
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| | emotional impulse but if
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| experience to fall back on,
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| | they can't defend their purchase with
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| this article is for you!Selling is not
| |
| | logic you'll lose the
|
| some mysterious process that happens in
| |
| | sale.4) Desire - This is where the art
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| smoke
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| | of selling lives. THEY
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| filled rooms or some gift you are born
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| | MUST WANT IT. Include strong emotional
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| with. At it's core,
| |
| | 'hooks' for people to
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| selling is really finding out what
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| | relate to. Tell them exactly what's in
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| people want and providing
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| | it for them. Remember
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| a way for them to get it. And you must
| |
| | that people are usually motivated by the
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| take the buyer
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| | promise of gain
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| through a certain logical order before
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| | (making more money) or the fear of loss
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| they will buy.Like almost any other
| |
| | (act now before the
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| skill, selling can be learned. Today
| |
| | price goes up).The simple fact is that
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| we look at the five basic steps of a
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| | people will buy on an emotional
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| sale. After you finish
| |
| | impulse. They may defend their purchase
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| reading today's article take a close
| |
| | with logic -
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| look at your website,
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| | especially to their spouse ;) but they
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| selling letters, ad copy and more to see
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| | buy things because
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| if they take the
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| | they WANT to.A great example of this is
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| buyer through these five steps. If not,
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| | the Golden Gate Bridge. I'm
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| take steps to make
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| | totally convinced the Golden Gate Bridge
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| your copy stronger and measure the
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| | is a great bridge,
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| results.After going through this
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| | but I don't want to buy it. ;) Dry
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| 'fine-tuning' process a few times
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| | stats won't do the job,
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| you will have a web site that
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| | emotion will.5) Close - If you've done
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| consistently makes sales and
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| | your job in the four preceding
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| creates a reliable income for you. Now,
| |
| | points, closing is a matter of arranging
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| the five steps of
| |
| | the details. But it
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| the sale.There are five distinct steps
| |
| | is in this step that many sales are
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| you must go through with a
| |
| | lost. Here's the key to
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| prospect in order to get them to say
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| | closing the sale. TELL them exactly what
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| yes. Write these on an
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| | to do next and keep
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| index card and use them as a checklist
| |
| | them laser focused on doing that one
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| each time you make a
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| | thing. Do NOT include
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| presentation.1) Attention - Without your
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| | links to other products or programs on
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| prospect's full attention, you
| |
| | your order page. Keep
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| can't proceed. Make sure that your
| |
| | their focus on whipping out that credit
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| prospect pays attention
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| | card and buying now.
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| to your selling message, not your
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| | Make it simple and easy to do.Now that
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| graphics or hot color
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| | you know the five steps of a sale,
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| combos. Spinning ducks are cute,
| |
| | examine your
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| powerful words sell
| |
| | website and selling material to see how
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| products.2) Involvement - Once you have
| |
| | you stack up. No
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| their attention, get them
| |
| | matter what you sell, the prospect must
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| involved. Have them do something. Ask
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| | complete the steps
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| them to sign up for
| |
| | before they will buy. The fact that they
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| your newsletter or take an online survey
| |
| | visit your site at
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| right from your
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| | all indicates interest. Gently guide
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| home page. If they are interested enough
| |
| | them through the other
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| to take this step,
| |
| | four steps and success will be yours!
|
