| There are few toys which can bridge the generation | | | | buy four full sized pots of Play-Doh it will set you back |
| gap between parents, grandparents, great | | | | a dollar and some change. It is almost unheard of |
| grandparents and children like Play-Doh can. Since | | | | these days to be able to provide quality entertainment |
| Play-Doh was created in 1956 it has been a bridge for | | | | for a family for less than two dollars and Hasbro has |
| generations of family members by providing a crafty | | | | quite effectively accomplished this with the Play-Doh |
| entertainment value for people of all ages. The | | | | brand. To be able to offer entertainment, creativity and |
| non-toxic formula for Play-Doh was discovered | | | | family interaction for less than two dollars for a family |
| completely by accident whilst its inventors Noah and | | | | of four (or more if you can share) is not only a great |
| Joseph McVicken were attempting to create | | | | opportunity for families everywhere to have "cheap" |
| wallpaper cleaner. Although the exact makeup of | | | | fun but it is also an opportunity for families in lower |
| Play-Doh is kept as a trade secret, ingredients include | | | | income brackets to have family fun as well. Maintaining |
| wheat flour, water, salt, coloring and perfume for that | | | | a low cost on their product has enabled Hasbro to |
| good old Play-Doh scent. Although Play-Doh is not | | | | increase the span of their product. Hasbro has not only |
| edible it is non-toxic making it the perfect choice as a | | | | bridged generational gaps but they have also |
| craft choice for younger children (the recommended | | | | successfully bridged social gaps between income |
| age group for Play-Doh is 3+) Even though Play-Doh | | | | brackets. |
| wasn't around in the years of many older generations | | | | Throughout the years Play-Doh has invented and |
| family members it is still a fun favorite toy for older and | | | | reinvented various Play-Doh products including |
| younger generations alike. The no-tech, crafty toy that | | | | fun-factories, Play-Doh tools and play sets, all of which |
| spans generations is a favorite for many reasons but | | | | are tuned up to meet the expectations of younger |
| primarily its ability to mold to the personality of the | | | | generations, for example the Dora the Explorer |
| person playing with it! There isn't a thing that can't be | | | | Play-Doh play set as featured here. Although the times |
| done with Play-Doh and this is never more evident | | | | are changing and new themes are being added in to |
| than in a recent Sony Bravia publicity stunts featuring | | | | the Play-Doh product line the original product will never |
| multiple tons of Play-Doh sculpted in to colorful rabbits | | | | be replaced, as Play-Doh is truly a toy which bridges |
| which congregate in to one colorful mass in the city | | | | the gap between generations. It is a toy which doesn't |
| center. | | | | require words, it doesn't require opinions and it certainly |
| Not only has Hasbro cornered the market with the | | | | doesn't require knowledge of "how to play." Play-Doh |
| Play-Doh product but they have also cornered the | | | | is one of the simplest and yet most entertaining toys |
| market with the cost of such an in demand toy. To | | | | out on the market. |