| So, what should you look for when considering hiring a | | | | concerns, talk to the Agency about them and make |
| Graphic Design Agency? The most important thing is | | | | sure you BOTH understand what is expected. |
| trust. As the Client, you are entrusting this Agency with | | | | - They should love what they do and you should be |
| your name or brand, something perhaps that has taken | | | | able to see it. You should be able to see that it's not |
| many years to build up. Your reputation can be ruined | | | | just a job to them and that you are not just another |
| in days if the Agency make a mistake or simply don't | | | | client and they should show you that they will go |
| put in the time and effort required. You have to be | | | | above and beyond to get things right for you. |
| sure that they can deliver what they promise and fulfil | | | | - They should be completely loyal to you and |
| your expectations. | | | | consistent in their dealings with you. Telephone calls |
| Some key things to look for are: | | | | and emails should be answered promptly and queries |
| - Make sure they put you first . . . always. The Agency | | | | or complaints responded to immediately. |
| must believe that YOU are their number one priority | | | | - Finally and most importantly, they should leave you |
| and not just a number on their order book. They should | | | | with the conviction that they CAN do what they |
| always keep you in the loop with regards to | | | | promise and that you can trust them with your |
| communication, even if they have to admit to making a | | | | business. |
| mistake and regardless of the size of the Agency, | | | | If all these key points have been satisfied then you |
| they should also always know who you are when you | | | | may well have found the right Design Agency for you. |
| call. | | | | Good luck! |
| - They should be prepared to take the time required to | | | | Article posted by Christopher James Noble, Director of |
| gain some knowledge of your business and | | | | CMYKreative. |
| requirements so that they are more aware of the | | | | Christopher has worked within the Graphic and Web |
| challenges you face. It's unrealistic to expect an | | | | Design fields in the UK for nearly 20 years and more |
| Agency to know everything they need to know about | | | | recently within Thailand. He has extensive knowledge |
| any one specific business sector, but a willingness to | | | | of all aspects of design, production and print and has |
| do what is required to find out should be clearly shown. | | | | designed for a huge variety of companies around the |
| - They should place significant value on what you | | | | world throughout his career to date. |
| know about your business and never dismiss or | | | | CMYYKreative - creative Graphic Design & Website |
| undermine the fact they you are closer to it than they | | | | Design in Bangkok, Thailand from the specialists! |
| are. After all, it's YOUR business . . . you know it better | | | | Services include: Corporate Identity, Website Design & |
| than they do. | | | | Programming, Exhibition Stands & Displays, Dynamic |
| - They should be completely transparent with their | | | | Powerpoint Presentations, Logo Design, Brochures, |
| business practices in terms of quoting and billing, and | | | | Leaflets, Posters, Direct Mail, Banner Advertising, |
| being clear what is and is not included in any project | | | | Business Cards & Letterheads, Photo-retouching & |
| they work on for you. Make sure they have | | | | Montaging, Marketing & Advertising Campaigns plus |
| comprehensive Terms and Conditions of service and | | | | many more customer driven services. Just ask . . . we |
| that YOU are happy with them. If you have any | | | | can do it! |